Strategically, the trailer started opening up new facets of Sanju into the campaign. All promotional material, including songs, was deliberately held back in between, contrary to traditional Bollywood wisdom that believes in bombarding audiences from all sides till the release of a film. The time between the release of the teaser and the trailer was a month. Fans were left in a limbo for over a month till the release of the film’s trailer The Sanju teaser reached over 150 million viewers across the world, making it the widest viewed teaser ever.Ģ. The teaser was launched on social platforms and Hotstar followed by the biggest ever television roadblock across 80 channels over two days.

Google saw over 2 lakh searches in 24 hours,' Shikha Kapur, chief marketing officer, Fox Star Studio, told Livemint. “Sanju was the No.1 trend on Twitter, Facebook and YouTube. The film’s producers guarded all looks of Ranbir Kapoor, as an unbelievable look-alike of Sanjay Dutt, till the time of the release of the teaser on April 24. The trick behind making Sanju’s teaser viral Support quality journalism and subscribe to Business Standard.These are five marketing strategies that worked for Sanju in the opening weekend when it grossed ₹ 120 crore.ġ. Your support through more subscriptions can help us practise the journalism to which we are committed. We believe in free, fair and credible journalism.

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Sanju movie part 1